Japan-based Metaplanet has officially appointed Eric Trump to its Strategic Board of Advisors. This decision may signal a strategic business move and a calculated effort to gain more influence in the growing US Bitcoin market.
The announcement comes as the company pushes ahead with its aggressive plan to accumulate up to 10,000 BTC by the end of 2025, positioning itself as a key player in the global digital asset sector.
Trump’s Appointment Aligns with Metaplanet’s Expansion Goals
Eric Trump, the second son of the US President, joins Metaplanet’s advisory board with a background in real estate, finance, brand development, and strategic growth.
According to Metaplanet CEO Simon Gerovich, Trump will provide strategic insight as the company continues building its Bitcoin treasury.
The Tokyo-listed firm recently acquired an additional 150 BTC, bringing its total holdings to 3,200 BTC, making it the tenth largest corporate holder of Bitcoin in the world.
Metaplanet has been public about its goal to accumulate 10,000 BTC by the end of 2025, with a steady stream of purchases already in motion.
The company initially launched its Bitcoin accumulation strategy last year, marking a shift in focus toward digital assets as a long-term store of value and financial hedge.
Eric Trump’s addition to the board may be more than just a financial play. It positions the company to gain greater visibility in the US market, where political affiliations and public perception often influence investor behaviour.
Although Metaplanet has not explicitly described the move as political, Trump’s name and ties to current US leadership could open new avenues for partnerships, investor interest, and media coverage within the United States.
The move also coincides with Eric Trump’s ongoing involvement in the crypto sector. He currently serves as an ambassador for the World Liberty Financial (WLFI) project, alongside Donald Trump Jr. and Barron Trump.
While the Trump family is heavily featured on WLFI’s platform, the project’s white paper clarifies that none of the family members are involved in its operations or ownership. Still, their association indicates a broader embrace of digital assets that could complement Metaplanet’s direction.
A Calculated Step to Strengthen US Market Influence
Although based in Tokyo, Metaplanet’s decision to engage a US political figure suggests a growing interest in the American crypto market.
The United States remains a major hub for Bitcoin adoption, regulatory debates, and institutional investment. With Eric Trump on board, Metaplanet could improve its standing among US-based Bitcoin advocates and institutional players.
The appointment may also have subtle implications for Metaplanet’s credibility within the global Bitcoin community.
While Michael Saylor’s MicroStrategy continues to dominate the leaderboard with nearly 500,000 BTC, Metaplanet’s current holding of 3,200 BTC places it firmly within the top ten.
As the company moves forward with its acquisition strategy, stronger ties to US figures could allow it to better navigate international markets and investor sentiment.
Stock market reaction to the announcement was modest but positive. Metaplanet’s shares rose 1.3% in Japanese trading on Friday, reaching $27.80. The market response suggests cautious optimism from investors who view the appointment as a potential catalyst for growth and visibility.
The strategic appointment may also bring indirect benefits in the form of media attention, brand association, and alignment with global digital asset narratives.
By bringing in a prominent US figure, Metaplanet adds a layer of recognition that could attract attention from new markets, especially as the United States approaches a pivotal moment in crypto regulation and institutional acceptance.
However, the company has not made any political statements, and the appointment remains framed as a business decision. Whether it will lead to measurable outcomes beyond publicity remains to be seen.
For now, the move underscores Metaplanet’s willingness to pursue unconventional strategies as it aims to expand its influence and holdings in the Bitcoin ecosystem.
Conclusion
Metaplanet’s appointment of Eric Trump as a strategic advisor reflects a deeper strategy to expand its global footprint and reinforce its commitment to Bitcoin accumulation. While the move carries political associations by nature, it remains focused on business goals.
With 3,200 BTC already secured and a clear target ahead, Metaplanet is positioning itself as a significant force in the corporate Bitcoin landscape. Trump’s involvement may further elevate the company’s reach, particularly in the United States, where crypto adoption continues to accelerate.