Cookie DAO has been at the centre of attention recently, with its native token, $COOKIE, experiencing an impressive surge of over 150% in just 24 hours.
This sudden rise follows the release of Cookie.fun v3, a significant update that has captured the interest of both investors and the wider crypto community.
This isn’t just a fleeting moment of hype. Cookie DAO has been quietly building a robust ecosystem, and this price movement reflects growing confidence in the project. With a clear vision and innovative updates, it’s positioned itself as a project worth watching.
In this article, we’ll take a closer look at what Cookie DAO is, explore its ecosystem, and examine the tokenomics behind $COOKIE, as well as the team’s roadmap for the future.
What is Cookie DAO?
Cookie DAO is a decentralised community initiative and a strategic partner of Cookie3, launched to power the Cookie ecosystem through the $COOKIE token.
Founded in 2021, it leverages blockchain technology to promote transparency, user control, and collaboration in Web3 marketing.
Cookie DAO serves as a vital component of the broader Cookie ecosystem, aligning closely with the mission of Cookie3 to create innovative solutions in decentralised marketing.
Members of the DAO are not just passive participants, they actively shape the project’s direction, contributing to governance and earning rewards through $COOKIE for their participation and support.
The DAO’s vision is guided by the team behind Cookie3, which includes Filip Wielaner (CEO and Co-founder) and Wojciech Piechoćinski (CTO and Co-founder), alongside other key team members.
Together, they have built a foundation that seeks to transform Web3 marketing by empowering users to benefit directly from their contributions.
What is Its Ecosystem of Products?
The Cookie ecosystem consists of three core products: Cookie DAO, Cookie3 Analytics, and Cookie.fun. Together, these components provide a comprehensive platform for decentralised marketing, user engagement, and real-time data analysis.
Cookie DAO: A Decentralised Community Hub
Cookie DAO is a decentralised community designed to empower its members and drive innovation in Web3 marketing. Created by the Cookie3 team, it operates through the $COOKIE token, which serves as both a utility and governance token.
Members can join the DAO by holding or staking $COOKIE, unlocking access to exclusive rewards, governance rights, and participation in shaping the ecosystem’s future.
The DAO primarily operates through Discord, where verified holders and stakers gain access to gated channels.
These channels enable members to discuss governance proposals, participate in decision-making, and access exclusive content. By redistributing value directly to users and promoting collaboration, Cookie DAO is a model for community-driven decentralisation.
Cookie3 Analytics: A Marketing Powerhouse
Cookie3 Analytics is a cutting-edge tool that bridges the gap between traditional Web2 marketing and the decentralised Web3 space.
Often referred to as “Google Analytics for Web3,” it provides businesses with insights into both off-chain and on-chain user behaviours.
Key features include:
- On-chain Explorer: Tracks Web3 user behaviour, providing metrics like wallet retention, token activity, and NFT engagement.
- KOL Intelligence: Helps businesses monitor the performance of influencers (Key Opinion Leaders) by analysing their social media engagement and linking it to on-chain metrics.
- Airdrop Shield: Detects and excludes bots, ensuring airdrops and rewards are distributed only to genuine users.
- Campaign Tools: Tracks the effectiveness of marketing efforts using UTM links and measures conversion events such as token swaps, NFT mints, and smart contract interactions.
Cookie3 Analytics integrates seamlessly with Google Analytics and supports data from multiple blockchain networks, offering businesses unparalleled insights to optimise their marketing campaigns.
Cookie.fun: Real-Time Data for AI Agents
Cookie.fun is a platform designed to provide real-time data infrastructure for analysing AI agents.
It is the first index of its kind, offering detailed information on the performance of AI agents across a massive 7TB database of on-chain and X (formerly Twitter) data feeds.
Users can evaluate metrics such as fully diluted value (FDV), market capitalisation, and engagement levels to understand how AI agents are performing in the market.
Cookie.fun simplifies this data for non-technical users, making it easy to compare AI agents and assess their traction in real time. While currently free to use, the platform plans to introduce token-gated access to time-sensitive data, increasing the utility of the $COOKIE token.
This addition will ensure that $COOKIE holders benefit from exclusive insights and valuable market data.
The $COOKIE Token
The $COOKIE token is the foundation of the Cookie ecosystem, powering its governance, rewards, and utility.
According to Coingecko, recent market activity has highlighted $COOKIE’s growing importance, with its price rising around 150% in the past 24 hours, at the time of writing, reaching $0.5857. This growth reflects the ecosystem’s strong fundamentals and increasing adoption.
$COOKIE is innovating the MarketingFi industry with a model designed to empower users and reward active participants.
Instead of traditional marketing models that profit from user data without sharing the benefits, $COOKIE ensures contributors, stakers, and creators receive fair value. It serves as a gateway to significant rewards, driving engagement across the ecosystem.
The token’s market data tells a story of momentum:
- Market Cap: At $101.6 million, the market cap highlights the growing confidence in $COOKIE’s potential as a utility and governance token.
- Fully Diluted Valuation (FDV): With an FDV of $546.8 million, the token shows substantial long-term potential as its total supply of 1 billion $COOKIE enters circulation.
- Circulating Supply: Approximately 186 million tokens are currently in circulation, representing under 19% of the total supply. This controlled release creates scarcity while leaving room for future growth.
- Trading Volume: The 24-hour trading volume of $115.7 million signals high investor activity and liquidity, supporting its price momentum.
- Price Growth: From its all-time low of $0.02002 in November 2024, $COOKIE has surged 2547.7%, showcasing remarkable adoption and demand.
These metrics reflect strong fundamentals, sustained interest, and an ecosystem delivering tangible value.
$COOKIE’s utility extends across all three pillars of the Cookie ecosystem:
- Cookie DAO: Holders can participate in governance, access gated content on Discord, and earn rewards through staking. The DAO redistributes value to the community, fostering collaboration and inclusivity.
- Cookie3 Analytics: As part of tools like Airdrop Shield, $COOKIE ensures rewards go to genuine users by excluding bots. Stakers benefit from redistributed tokens, adding direct financial value to holding $COOKIE.
- Cookie3 Affiliate: Businesses pay platform fees in USDT, NFTs, or project tokens for referral campaigns. These fees are collected and distributed to $COOKIE stakers, creating additional earning opportunities.
This seamless integration ensures the token remains essential to the ecosystem’s success.
Multi Airdrop Farming: Unlocking Passive Income
One of $COOKIE’s standout features is its Multi Airdrop Farming utility, which offers stakers access to airdrops from projects using Cookie DAO’s data infrastructure. Here’s how it works:
- Stake $COOKIE: Lock tokens in farming pools on the BNB Chain.
- Earn Cookie Points: Points are earned based on the amount staked and lock-in duration, determining eligibility for tiered rewards.
- Claim Airdrops: Receive tokens from both emerging and established Web3 projects across EVM and non-EVM chains.
This feature not only rewards active participation but also strengthens $COOKIE’s position as a high-utility asset.
How to Buy and Stake $COOKIE
Buying and staking $COOKIE is straightforward:
- Where to Buy: $COOKIE is available on major exchanges like Bybit, KuCoin, Gate.io, and the Cookie Community DEX.
- Staking Process: Connect a wallet (e.g., MetaMask, Trust Wallet) to the Cookie Staking Portal, select the amount to stake, and monitor rewards through the portal. Staking grants access to passive rewards and exclusive airdrops.
$COOKIE’s integration with Cookie3 tools like Airdrop Shield and Cookie3 Affiliate sets it apart.
By redistributing value fairly and providing access to previously exclusive KOL rounds, the token bridges the gap between decentralisation and tangible rewards. Its recent market performance and robust utility demonstrate its potential to transform Web3 marketing.
Funding and Roadmap
While Cookie DAO has not yet published a formal roadmap, its actions suggest a clear direction: integrating AI trends into its ecosystem and expanding the functionality of its Web3 marketing applications.
Despite these advancements, the DAO retains governance control, ensuring the project remains decentralised and community-driven.
According to rootdata, the project has attracted notable funding, highlighting its potential in the Web3 and MarketingFi space.
In August 2022, Cookie DAO raised $2.5 million in a seed round backed by prominent investors such as The Spartan Group, LD Capital, and Synapse Ventures.
Later, in June 2024, the project secured an additional $3.3 million from heavyweights like SkyVision Capital, Animoca Brands, and ChainGPT Labs. These backers underscore the project’s promise, adding credibility to its development efforts.
However, the future of Cookie DAO hinges on the team’s ability to execute its vision and the ongoing support of its community.
With a strong foundation of investors and a focus on innovation, the project has significant potential. Yet, its success will depend on maintaining momentum, delivering on its goals, and continuing to build trust and engagement within the ecosystem.
Conclusion
Cookie DAO has quickly gained attention with its $COOKIE token and a promising ecosystem built around decentralised marketing.
The project has shown significant growth, backed by strong investor support and increasing adoption of its tools. Its future depends on the team’s ability to deliver on its vision and the community’s engagement to keep the momentum alive.
While there’s no formal roadmap yet, the focus on AI integration and practical marketing tools shows a clear direction. With its innovative approach and strong foundation, Cookie DAO is building something that could have a lasting impact on the Web3 space.
