World Liberty Financial (WLFI), a financial platform linked to Donald Trump, has launched its Macro Strategy Fund, taking another step into cryptocurrency.
The initiative will focus on Bitcoin (BTC), Ethereum (ETH), and other major digital assets to solidify their place in institutional finance.
The fund comes at a time when institutional interest in crypto is surging. With the increasing demand for blockchain-based investments, WLFI is positioning itself at the centre of this transformation.
Alongside the fund, the company has also formed a key partnership with Ondo Finance, a platform specialising in real-world asset (RWA) tokenisation, further expanding its reach in both traditional and decentralised markets.
Macro Strategy Fund and Its Impact on Institutional Crypto Investment
WLFI’s Macro Strategy Fund is not just another crypto investment plan. It reflects a growing shift in how institutions approach digital assets, moving away from short-term speculation and instead incorporating BTC and ETH as long-term holdings.
This approach allows WLFI to create a structured investment model that appeals to financial institutions looking for a more stable entry into crypto markets.
One of the fund’s primary objectives is to support liquidity in the digital asset space. Institutional investors often hesitate to engage with crypto due to concerns over volatility and market depth.
By backing BTC, ETH, and other digital assets, WLFI is contributing to a more structured environment where large-scale capital inflows become possible. This could encourage other institutions to follow suit, leading to broader adoption of crypto-backed financial instruments.
Market activity suggests that Ethereum’s price has struggled despite strong institutional accumulation. WLFI itself has acquired 1,917 ETH worth $5 million USDC, signalling confidence in ETH as a key investment asset.
Larger holders have been accumulating Ethereum, but despite this, prices have remained in a sideways movement due to ongoing sell pressure.
This highlights a critical dynamic, while long-term investors are buying in, short-term traders continue to take profits, keeping ETH from breaking out of its current price range.
A key factor to consider is the relationship between exchange inflows and outflows. ETH has seen more inflows to exchanges than outflows in recent weeks, meaning that more coins are being moved into trading platforms rather than being withdrawn for long-term storage.
This often indicates that traders are preparing to sell, which creates downward pressure on prices, even as institutions accumulate in the background.
While BTC has traditionally been the primary asset for institutional crypto investments, funds like WLFI’s could help Ethereum gain a stronger foothold among large investors. If the trend continues, it might reshape market dynamics, moving institutional capital beyond just Bitcoin and into a broader range of blockchain assets.
WLFI’s Collaboration with Ondo Finance and the Rise of Tokenised Assets
Beyond its direct crypto investments, WLFI is expanding its influence through a strategic partnership with Ondo Finance, a platform focused on tokenising real-world assets (RWAs).
This partnership allows WLFI to integrate Ondo’s tokenised financial products, such as the Ondo US Dollar Yield (USDY) stablecoin and the Ondo Short-Term US Treasuries Fund (OUSG), into its portfolio.
This move highlights a growing trend in the intersection between traditional finance and blockchain-based financial products.
Instead of just buying and holding cryptocurrencies, WLFI is bringing tokenised versions of real-world assets into its investment strategy, allowing for a more diverse and risk-adjusted approach to blockchain finance.
Tokenised assets have several advantages over traditional financial instruments. They provide greater liquidity, faster settlement times, and increased accessibility, making them an attractive option for institutions that want exposure to the blockchain without the risks associated with unregulated markets.
By integrating Ondo’s tokenised assets, WLFI is giving investors a way to participate in blockchain-based finance while maintaining ties to familiar financial structures.
Donald Trump Jr., who serves as WLFI’s Web3 Ambassador, emphasised the importance of the partnership, stating that it represents a major step in aligning traditional finance with blockchain innovation.
By incorporating tokenised financial instruments, WLFI is enabling its network to access regulated digital assets that offer both stability and yield-generation opportunities.
Source: Arkham Intelligence
On-chain data confirms that WLFI currently holds approximately $465,000 worth of ONDO tokens, further solidifying its commitment to the tokenisation sector.
This suggests that institutional players are starting to recognise tokenised assets as a legitimate part of their financial strategies rather than viewing them as experimental or risky.
One of the key benefits of tokenised assets is their potential to improve liquidity across both traditional and decentralised markets.
Institutions that might have been hesitant to invest in crypto can now participate in blockchain-based finance without abandoning the security of traditional investments.
This could open the door for more financial firms to integrate tokenised bonds, stablecoins, and other RWAs into their portfolios, further strengthening the link between crypto and mainstream finance.
Beyond liquidity, another major advantage is increased efficiency in lending and borrowing markets. Traditional financial systems often involve long processing times and high fees when dealing with securities, while tokenised assets allow for instant transactions.
With WLFI integrating these instruments into its financial structure, investors can engage in margin trading, lending, and borrowing with lower costs and higher efficiency.
Conclusion
WLFI’s Macro Strategy Fund and its partnership with Ondo Finance mark an important shift in the way institutions approach crypto.
By investing in BTC and ETH while integrating tokenised financial assets, WLFI is creating a model that blends traditional financial strategies with blockchain technology.
As institutional interest in crypto continues to rise, funds like this could help accelerate the mainstream adoption of digital assets, making them a more stable part of global financial markets.